WPP announced the appointment of Kyoko Matsushita as Chief Executive Officer of WPP Creative Asia Pacific.

Matsushita has served as CEO of WPP Japan since 2022. Previously, she was the founding APAC CEO and Global CEO of Essence, and earlier held positions at Electronic Arts (EA) and Sony. She began her career at Leo Burnett.

She will be responsible for integrated operations across the region, driving collaboration among creative agencies.